Category: Client Retention

9 important strategies to Use to Turn Customers into Repeat Customers overnight!

Why Attract New Customers Isn’t Enough

“It’s not enough to attract new customers. You also need to keep the ones you have.”

Jeff Bezos

Customer retention is a process that requires a lot of work, and it’s not easy. But it can be done, and it is worth the effort. The first step in this process is identifying why customers are leaving. There are three main reasons for customer churn: price, product or service quality, and customer experience. If you’re able to identify what the problem is, then you can start working on a solution for that specific issue.

The Importance of Customer Retention

Customer retention is an essential aspect of any business. It is the key to success and a company’s longevity. If you are not retaining your customers, you forget the importance of customer service and customer experience.

There are several ways that a company can retain their customers. One way is to keep them satisfied with their products or services by providing high-quality customer service and quality products. Another way is to ensure that they have the best marketing plan in place for all their customers, ensuring that they stay in contact with them regularly through email, social media, or phone calls. The third way would be to keep up with trends in your industry so that you can offer your customers something new and exciting every time they come back for another purchase or service.

What is a Marketing Strategy?

Marketing Strategy is the process of developing a marketing plan and implementing it to achieve the desired goal. For example, marketing aims to increase the sales of a company’s products or services. A company can use different strategies to achieve this goal

There are several marketing strategies to implement and use effectively; in this article, we listed some of the nine main strategies that companies can use to turn customers into repeat customers: creating customer loyalty, making your company stand out, focusing on what your customers want, providing excellent service and building relationships with your customers, and more.

Creating Customer Loyalty

Companies should create customer loyalty by using tactics such as providing excellent customer service and offering discounts for loyal customers. Doing so will have more repeat business because their loyal customers will return.

Making Your Company Stand Out  

Standing out in a crowded market it’s not simple as we might think, and it cannot be easy. The best way to do this is to focus on brand pillars that make your company unique – values, beliefs, competency, and culture.

Focusing on what your customers want

Customers want to feel like their business is interacting with them and their needs are being met. They can achieve this through customer service, quality of the product, or what they call a “personal touch”. One example of this personal touch is the “thank you” note that some companies send after purchase.

Providing excellent service.

Providing excellent customer service has always been important for any organization. But today, it’s more crucial than ever. With increasing competition, customers have endless options to choose from, and if one is not happy with the service they’re getting, they’ll switch to the next business that offers a better solution

Building relationships with your customers

Consequently, building solid relationships with your customers is critical for business success. Customers are often an essential asset for any organization. A customer’s happiness and trust can significantly impact how long they keep the company’s product or how long they are willing to use the company service.

Add Value with Gifts and Discounts that Give the Customer a Sense of Ownership

Customers continuously seek ways to save money and get the most out of their purchases. Reward programs are a great way to reward customers for their loyalty. The reward doesn’t have to be tangible, but it can be something as simple as a discount or an exclusive offer.

Rewards programs are not just about giving away products or discounts; they don’t have to be complicated. You can create your own rewards program by adding value with gifts and deals that give the customer a sense of ownership.

Increase Engagement through Social Media Marketing and Content Marketing

The social media marketing strategy is a way to promote and market the company’s products and services in the digital space. It includes content marketing, advertising, community management, social media optimization and more.

It is essential to create an engaging content marketing strategy that will help increase engagement with the target audience. Any social media marketing plan aims to acquire new customers and keep them engaged with the company’s products or services.

Optimize Your Website to Improve Conversions and Retention

Website optimization is improving the website to increase conversions and retention

The following are the best practices for website optimization that you can implement on your site:

– Use a responsive design.

– Create a mobile-friendly experience.

– Optimize your site for search engines.

– Optimize your site for social media channels.

– Create an easy checkout process.

– Offer customers what they want in their language, currency, and country – without any additional charges (if possible).

Offer Cross-Selling as an Added Bonus to Increase Loyalty & Recurring Revenue

Cross-selling is a technique where retailers offer additional products to customers already making purchases. Cross-selling is one of the most powerful techniques in retail marketing, and many companies use it.

Amazon, for example, has been using cross-selling techniques for years. They even created a tool called “Frequently Bought Together”, which suggests frequently bought products with the product you’re viewing on their site.

There are also many e-commerce cross-sell apps available for retailers, which allow them to do this without manually creating the offers themselves. They can also generate content at scale.


The options are many options, and they are as limitless as you make them. You can use these or other strategies to find what works the best for your business, products/service and how to target and retain your customers.

If you need help on how to use and some of these best strategies to win and retain customers, watch our free video here to learn more is the most powerful and dynamic do-it-yourself client attraction programme ever created



















Telemarketing is not the Anti-Christ.

You’ll learn how to utilise direct mail advertising and telemarketing to your full benefit. I am aware the expression “telemarketing” may as well be four letters, but there is a way to assist purchasers to feel from preventing your quantity like they are getting private interest and now have them!

These could be adequately used just like an effective marketing unit for any success aided by the interest in direct-mail advertising and a choice of computer systems. But telemarketing is most beneficial for high-priced, high-margin products/services.

Here are the essential activities for piecing together a direct mail that is a powerful advertising system:

1-List all advantages buyers are sure to get from purchasing your merchandise and solutions.

2-Get the single most advantage that is effective from that listing.

3-Build an attention-getting headline around that benefit. Don’t forget to use emotion-fulfil the necessity to be younger, affluent, desired, influential, or chosen.

4-Developing a website using this is undoubtedly making of evolved headline to seize interest, supply information and motivate buyers to behave.

5-Put together supplementary items, including a pamphlet, purchase kind, answer notice or envelope, motivating them to learn the web page.

6-Rent or buy an email list.

7-Compare the expense of mailing costs. This is undoubted vs order.

8-Continue to test and refine your direct-mail marketing campaign.

You will see how marketing and advertising this undoubtedly direct mail is. It is feasible to consider an area, if not country-wide, to provide letters or postcards to and attract brand-new clientele and clients. Fine-tuning your advertising provides higher outcomes, reducing the price essential to promotion.

To achieve your goals in telemarketing, you ought to:

  • Make want to know precisely what you should do throughout the call.
  • Produce several subjects to speak about in addition to questions you intend to offer around these subjects.
  • Feedback verbiage examining to discover if you’re phoning at a good time.
  • Include enough concerns to keep the conversation interesting, yet not too many seem like you are interrogating.
  • Focus on broad questions and slim your focus, considering the conversation continues.
  • Makes sure to provide feedback to demonstrate that you are focusing and value their time.
  • Don’t insult their intelligence or manipulate them.
  • Give consideration initially; talk 2nd.
  • Be conversational and comfortable.

Telemarketing doesn’t need to be the traumatisation it is made of to become. You’ll be able to place collectively a reputable, personal and telemarketing that is efficient. This is undoubtedly endearing and informative and receives the work done.

Consider how you’d desire to be dealt with for a marketing and advertising call. Pose a relevant question to your friends and relations about what they hate many regarding the telemarketing calls they have, and work tirelessly to craft your program inside a better strategy.

“When selling by phone, you have about thirty minutes to convince the customer to listen to you. You may want an opening statement that captures their interest and conveys what you tend to be, what you would like and why the chance should be tuned in.” Jay Abraham

You can quickly know how marketing and advertising, which is undoubtedly direct-mail telemarketing, can impact your organisation by bringing in new business and increasing awareness about the items, solutions, and business branding.

Our COMPLIMENTARY FREE video training supplies the sources and resources you will have to sort these procedures out and produce the utmost effective marketing plan you’ll be able to.




Exactly How Do You Realize Your Vendors?

Photo by Metin Ozer

It’s exceptionally very important to develop relationships with your sellers and those around you to bring in new customers/clients and increase awareness of your organisation’s marketing.

Individuals you work with on your services and products are the ones most to gain whenever you find success. However, if you take the time to understand them, you’ll find various options you didn’t comprehend.

Search for great techniques to offer your vendors rewards for helping increase your company, and everyone wins. The best way to do this is by supplying overall performance-based bonuses more significant than their regular costs.

Here’s the step-by-step procedure for assembling a relationship having a supplier:

  1. Approach all the vendors you’re working with and give an incentive based on overall performance.
  2. Put the good incentive program collectively from their perspective, even take recommendations.
  3. produce a clear, concise, and straightforward track incentive program; this may increase competitors between suppliers and performance levels.
  4. Encourage subsequent product sales instead of concentrating only on the initial sale. By doing this, you can hand out more of the benefit from the original purchase to your vendors and work out greater profits from the back-end services and products. Encourage:
  • Future sales
  • Upsell better and more profitable products/services
  • Cross-sell extra products
  1. Create an irresistible incentive plan for your suppliers by offering reasonable, special compensation.

Think of all suppliers you work with and the creative ways you can devise a reasonable plan that entices them to be an element of your online business. Use their talents, capabilities, and contacts, and you’ll be champions.

Piecing together a bonus program doesn’t need to be an elaborate process. Check our FREE Video to generate some very nice ideas and put your motivation program together for maximum results.